The Telegraph: Inside New York's Sixty Soho

The newly opened Sixty Soho is set to bring a little bit of Europe into the heart of downtown Manhattan

Formerly the 60 Thompson hotel, New York’s Sixty Soho – opened this month – is set to be the flagship property for the nascent American luxury boutique-hotel brand Sixty. That the British interior designer Tara Bernerd was enlisted to develop its aesthetic, rather than a homegrown talent, shouldn’t come as a surprise. Hotels already in her portfolio include Belgraves in London’s Chelsea and her intention with this property was to create an interior that would reference the city’s global character.

“I wanted to create a home from home” Ms Bernerd told me when describing the style of Sixty Soho, “that brings a little bit of Europe –  Parisian chic, a taste of Milan, a bit of Britain –  into the melting pot of downtown Manhattan. It’s a real homage to all those people from different cultures around the world that visit and live in New York.”

Catering to the brand’s target guests – those with a “low-key and understated lifestyle” – the design has what Bernerd calls “an academic, edgy and industrial glamour”. Pierre Chareau’s Maison d’Verre – the 1930s-build "House of Glass" in Paris - set a benchmark style for the project.

Today, the soul of the hotel lives in the characterful lobby lounge and bar, which blend into one another spatially and stylistically. The former features large picture windows and masses of books, mostly by Taschen; the latter, the Gordon Bar, combines the upscale vibe of a private members’ club with a relaxed, lived-in feel. It features vintage floor tiling, cow-hide rugs and eclectic furniture, as well as an airy greenhouse-like private function room with a “living wall of vertical gardening” at each end.

For Bernerd, the bar "reflects a European home, while still embracing that New York downtown energy". Adding to that homely touch, it is decorated with eccentric artworks from the private collection of Jason Pomeranc, the creator of the Sixty brand, as well as pieces chosen by the English art dealer Jay Jopling, who Bernerd describes as her "personal art guru". Further works by Harland Miller, the British artist known for his giant paintings of Penguin book covers, hang throughout the common areas and in each of the guestrooms.

Perhaps most impressive, though, is Sixty Loft, the hotel’s best suite. The two-storey residence includes a living room with an L-shaped velvet sofa, a four-poster bed, a fireplace as well as a private balcony in addition to a rooftop deck with sun loungers, offering unobstructed views of the city, including of the Freedom Tower and the Empire State Building. So impressed was Russell Crowe upon seeing this space, Sixty Soho’s manager would later tell me, that he expressed interest in purchasing the loft for himself. Fortuitously, though, it remains available for bookings.

Check out the full article on The Telegraph